GOVERNMENT OF INDIA
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Mobile Seva

National Mobile Governance Platform

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Mobile Service Delivery Gateway

MSDG enables delivery of public services over mobile devices through various mobile based channels, such as SMS, IVRS, WhatsApp, RCS and attendance apps. As MSDG has been developed based on IIP/IIS (Interoperability Interface Protocol / Interoperability Interface Specifications) standards of Government of India, it provides seamless integration with the backend departments through existing NSDG/SSDG eGovernance exchange infrastructure. Backend departments are connected to the MSDG for mobile based services.

Mobile Seva Block Diagram

What is Mobile Seva?

Mobile Seva is an innovative initiative aimed at mainstreaming mobile governance in the country. It provides an integrated, whole-of-government platform that enables all Government departments and agencies across the country to deliver public services to citizens and businesses through mobile technologies such as SMS, IVRS, WhatsApp, RCS, and attendance apps. The diagram alongside illustrates the various components of the Mobile Seva platform.

Why Mobile Seva?

Considering the huge penetration of mobile phones in the country, especially in rural areas, it has become imperative to offer government services over mobile devices to ensure that the vision of the National e-Governance Plan (NeGP) — to provide government services to citizens near their doorsteps — becomes a reality. Mobiles can become the most common access devices for government services provided through the national e-Governance exchange middleware comprising National e-Governance Services Delivery Gateway (NSDG), State e-Governance Services Delivery Gateway (SSDG) and various domain gateways, e.g. Passport Gateway, MCA21 Gateway, etc. The current architecture of NSDG/SSDG or the domain gateways should be supplemented with a framework for mobile governance.